How to Apply our JP Clay Matte, and creamy texture:
 
Matte clay and creamy clay are excellent styling products for creating textured, natural, and matte-finish looks. Here's how to apply and style them:
 
Matte Clay:
1. Start with Dry or Damp Hair: Matte clay works best on dry hair for a strong hold or slightly damp hair for a more pliable texture.
 
2. Warm the Product: Scoop a small amount (pea-sized) of matte clay and rub it between your palms to warm it up and make it easier to apply.
 
3. Apply to Hair: Work the product evenly through your hair, starting at the roots and moving to the ends. Focus on areas where you want texture and hold.
 
4. Style with Fingers: Use your fingers to tousle, twist, or shape your hair into your desired style. Matte clay is great for messy, undone looks.
 
5. Finish with Hairspray (Optional): For extra hold, lightly mist with a matte-finish hairspray.
 
Creamy Clay:
1. Start with Damp or Dry Hair: Creamy clay is versatile and can be applied to damp hair for a softer look or dry hair for more definition.
 
2. Warm the Product: Scoop a small amount and rub it between your palms to emulsify it.
 
3. Apply to Hair**: Distribute the creamy clay evenly through your hair, focusing on the mid-lengths and ends for texture and the roots for volume.
 
4. Style with Fingers or Comb: Use your fingers for a messy, textured look or a comb for a more polished style. Creamy clay is ideal for flexible, natural finishes.
 
5. Let It Set: Allow the product to air dry or use a blow dryer on low heat to set the style.
 
Both products provide a matte finish and are perfect for short to medium-length hair. Use sparingly to avoid weighing down your hair.